Life is made up of stories.

The stories of the self,

the stories narrating our perspective,

our memories stored

in the form of mental prose.

It’s how we humans connect with each other.

It’s how we learn, it’s how we grow.

Our lens to the world.

You are reading this because you have a story to tell,

a brand with something to say.

Let’s work together to thicken the plot,

to express words through art,

& speak the unspoken

language of design.

Branding & Design Projects

MULA BUMI is a luxury yoga mat & accessories brand

The perfect yoga mat doesn’t exi-
It does now. Made with natural, ethically sourced rubber from the mountains in Sri Lanka, MULA BUMI mats are the perfect base for the dedicated yoga practitioner who knows all to well the struggle of a poorly made mat interfering with your practice.
MULA BUMI Manifesto

Featuring official monogram pattern as background, showing the iconic ‘M’ as an unrolling mat.
MULA BUMI: Sanskrit for Grounded Earth

Featuring mood board for the brand feeling: a marriage between ancient teachings born in South East Asia and modern practices shared across the West.
MULA BUMI Branding
More MULA BUMI Mood
MULA BUMI Website Mockup
A celebration of ancient tradition with modern technology.

OAKLINE CARPENTRY is a boutique woodwork and architecture company based in Sydney

The logo is simple, modern and luxe - aligning to OAKLINE CARPENTRY’s portfolio of work. The icon represents the natural rings of an aged oak tree, but cropped into the modern formation reminiscent of a building silhouette. A collision of natural and modern design.
Natural beauty through a modern lens.

For OAKLINE, it was important to stick to the aesthetics of linework without losing an organic feel. Working with the nature curvature of the tree rings whilst staying minimalistic.
OAKLINE CARPENTRY WEBSITE MOCKUP
OAKLINE CARPENTRY BUSINESS CARD MOCKUP

JALA HOUSE is a boho luxury chain of co-working spaces and organic eateries

Jala, meaning "flow" is indicative of the "flow state" we enter when the perfect alignment for creativity is in motion.
Another, more literal interpretation of Jala is its water fountain feature, a consistent design element in each house.
The logo and branding for JALA HOUSE is all about flow.

Each letter of JALA is depicted as a stream of water. Its fluidity is thematically shown in how the typography used for “House” wraps around and is intertwined with JALA.
You’ll also notice the monogram logo shows the iconic JALA HOUSE fountain.
JALA HOUSE WEBSITE MOCKUP
JALA HOUSE MENU MOCKUP

Featuring additional monogram logo interpretation where our fountain becomes a coffee cup.